Sarah Haglund is a graphic designer who has been working with Aleksa as she transitions her brand from White Goat Coffee to Ascent Coffee. Sarah's whimsical, rustic, and perfectly imperfect creations have been an excellent fit, not only with what Ascent Coffee is becoming but also with Aleksa herself.We chatted with Sarah about her style, her inspirations behind the Ascent Coffee art, and her new puppy Walter.
You may wonder about who roasts your beans. You may not. You may be so lost in the rich flavour of your cup of Ascent coffee that you couldn't care less how it came to be - and that's fantastic. But for those curious cats out there, please meet Aleksa. Aleksa and her husband moved to Terrace in 2016 from the lower mainland. Leaving behind her dream job working as a buyer for a major national outdoor retail company, she had no idea what lay ahead, other than mountain adventures, new friends, and a lot more snow. If you had...
The story of Ascent Coffee - formerly White Goat Coffee - doesn't begin where most would expect. It's not the journey of a coffee lover who turned her passion into a thriving company. Instead, this is the story of a tea-loving marketing whiz who surprised herself by becoming a bean enthusiast and roasting aficionado.